Taguatinga, Brasilia, Brazil

BLOCKCHAIN AND FACEBOOK

Facebook is knowing for being a centralized organization that has the power to control all the informations, infrastructure and content underlying about 2 billion global users on its proprietary social network. In opposition, blockchain technology comes as a promise of a distributed ledger with data stored across a network enforced by its many participants. So, what would be the interest for Facebook in making those two technologies?

In January of this year, Mark Zuckerberg said he was interested in studying more about cryptocurrencies and how it would be possible it integration in the social media. After that, few words were directly said by Zuckerberg, who seems to be careful about this process.

Recently, Evan Cheng, the director engineering for programming languages and runtimes at Facebook for the last 3 years and 10 years at Apple, was appointed as the first director of engineering blockchain. What shows that the social media giant appears to be getting more serious about the technology.

Another member to join the dream team responsible for studying the possibilities surrounding blockchain and facebook is David Marcus, the facebook executive, who is leaving Messenger to take over the team. In a interview he said:

“After nearly four unbelievably rewarding years leading Messenger, I have decided it was time for me to take on a new challenge. I’m setting up a small group to explore how to best leverage Blockchain across Facebook, starting from scratch.”

James Everingham, ex Instagram executive and Kevin Weil, who helped Facebook fend off the threat from Snap, will be joining Marcus in the development of studies about which situations the technologies can benefit each other.

The most recent announcement says that Facebook has been finding opportunities to better refining its blanket ban on cryptocurrency-related advertising. Also, blockchain will allow some ads while working to ensure that they’re safe.

For now, not much has been said, but a lot of interested by Facebook could be seen. Mostly due to the advanced of others social networks, as Telegram and Instagram, which are also looking forward to improve its functionality setting out to create distributed networks.

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